for my seniors, who need not be named

For you:

Having walked with you
I realize what you truly are.
When now that you leave
You leave, a gapping scar.

I am just having this thought
this day, I wish I didn’t see.
How shall I forget those moment
When you looked over me.

Never really did it occur
that you shall not be around.
My world, this, wherein you live
Today, nothing but fears surround.

What acts shall I do,
Where shall I blow my horn?
Who shall now hide me through
when the world and me, are enemies, sworn.

Grow now, as I shall,
You would have a say.
May you get all you want

Is all that I humbly pray.

biding adieu

All have to leave.
Yes, from each and every place. We all have to leave.

In moments of fun and happiness, we seldom give a thought. As such, we are not supposed to give a thought for such things. But still, we never care. That we all have to leave. And that is how I felt when seniors were leaving the campus.

Each person was a story that unfurled. The story that was later wrapped and packed. Packed to be posted far away. Each senior, familiar or not, had taken away moments of his and memories of others. Each senior had some smiles that were shared and some sorrows that were hidden. All these and many more, left along with them. People leave and others cry. Some more and some less. And then life takes its own way. Acquaintances of today become memoirs of yesterday. Some change is rubbed off on each. The one who leaves and one who is left. Each had been touched by that other person, knowingly or unknowingly. Life does teach its lessons in manners not thought.In manners not dreamt. Thus, I too learned this thing. We all have to leave. Make most of the time that you have around. Make most of moments that you can garner. Because one day this all gonna end. The tribulations, the celebrations and the solemn existence. Yep, its all gonna end.

Take care.
Biding adieu and wishing you all succeed.
J.

humanity

Lost frequently among us
Being relegated to insanity,
crying still, from afar
is the orphan child called Humanity.

Pressures across life
Days pass by, unknown.
No care for the delinquent
Each thinks his very own.

Too much worry for self
so less time for others.
Once who cared for all
Where are those mothers?

Just thoughts of discards
Happiness resides therein.
Rationality just judges around
Who shall look within?

Is there still space left
Where once again shall hope abide.
Once again shall Heroes rise
And bridge the Hearts' divide.

The new approach

Branding.

Most of us on campus, who are aspiring to be graduates in marketing, are just dreaming about that glamorous word. Branding.

Is marketing only about branding? Well, to say the least, I am seriously in the agreement that yeah, it is. Marketing today has been replaced by branding. And this does seem right. Let me give you my perception as to why it is right.

Branding is nothing but how you are able to connect the product with the customer. How you are able to transfrom a commodity into an object of respect, love, admiration or appreciation. Yeah that is branding. In short, branding is more akin to making a relationship.

Marketing on the other hand, is about the needs of a person. Identification of the need, appreciation of the need and then efforts made to convert that need into a want and finally satisfy it. If we look closely at these two definitions, we can say on a broader plane, that they both mean the same thing.

People have this perception that marketing does involve a more rational approach to product selling while branding has a more emotional approach. But thats not the case. Ultimately, both cannot succeed without a good quality product. A bad product can never sustain a good marketing/branding strategy. These strategies are just the mechanisms to spread the quality of the product to a larger audience and in this manner, be able to generate profit for the organisation. No step in any of the processes involves fooling around with the customer. This is more of a win-win situation.

Branding does represent the glamourised version of selling a product. It does seem to be having more finesse. It may give you the impression as out of touch with ground realities. But thats not the case. A brand is the personality affixed to the product. Its development requires the same zeal in the sales team, the same penetration of the distribution channels and the same efficiency of the supply chain. It fact, its a more comprehensive scenario of meeting the need of the customer. It in fact is a more sophisticated method of easying out the purchasing decision of the customer. Its about giving him that extra confidence while buying and also being able to save time. Its not about blind belief but its about faith. And thats why, branding is an all-inclusive and comprehensive strategy for meeting the company's and the customer's expectations.

I would come up with more of such thoughts. Till then,
Ciao.

elements

Open your eyes,
let dreams flow out.
Change the world
let happiness sprout.

Give away Me
Take along We.
And be surprised
As to what ye shall see.

Play with the dirt
Thats time afterall.
Make castles from it
Ones which will not fall.

Swim along in the rain
Its the moments that fly.
Catch on your destiny
It disappears in manners sly.

Light up that fire
That passion of soul.
Let it burn misfortune
And bury it in a hole.

Smell that air
Its all your care.
All shall smile
Let none remain spare.

Thus elements remain
All around our life.
Use them for your fate
And remove all the strife.

Re"search"

Chart unchartered territory. Look within. Look without.

Well, I guess thats what the world is heading upto. Everywhere there are signs that we are so much frustrated to search things. Here are two links.

http://news.nationalgeographic.com/news/bigphotos/7742557.html
and
http://www.google.com/mars/

See, those links first of all. They represent somewhere what we all aspire. To search. To know more. To be more powerful. Very few people around tend to collect information just for the sake of collecting it. We tend to look at those things which interest us. And conciously or unconciously, we tend to utilize this information to dominate. Afterall, the expression "knowledge is power" didnt come just because some nerd wanted to express the usefulness of knowledge. It was more to ascribe the lure for power.

From the two links, i tend to get what are the frontiers of our thoughts. Upto what distance can we think. And if we can, then why dont we think? Why is there such a large chunk of population able to accept what has been relegated to it by its forefathers? Why are we getting all the more irrational about rationality? The links suggest that we are so much bothered about the existence of life on mars or knowing the origin of our planet. All these hulla bullah is just to know how we all came up? Can it be said that we are more inclined to define our past than to forge our future? Is future just a mistress of the sci-fi writer? Is future just about gravity-defying vehicles, aliens, atmospheric cataclasms or maybe distant galaxies? What should be the limit of our rationality in visualizing?

Future is made up of moments. Cultivated one by one. Then why are we so much bothered by such distant dreams. Isnt uplifting the immediate surroundings a part of that dream? Then why are we spending billions on knowing mars, when we dont know why is so much population leaving in slums in mumbai? This complete picture represents a very confusing outlook. Am kind of getting disillusioned by myself. This artcile is just one of those things. I have no idea where i am going. But its my destiny to move on. What is that I should do to be able to gel all this irregularities around me into a single dynamic body? I know i cant be god and as such I dont want to be one. Gods cant fail and I dont wanna be cursed in that fashion.

Well, to all those around, I wish you can search what you all want. And maybe in that fashion someone might help me out as to what I can do.

the "right" choice

They passed away ages ago,
leaving behind the rules.
The ones which are being imposed on me
yeah, the same old rules.

Dictating every act of mine,
these rules, my undoubted lords.
Reducing every effort of mine,
Do nothing they shall, these callous words.

Smiling on my endaevour,
Making fun of it all.
Here are the bunch of rules,
which mean to say it all.

Binding me in my spirits,
tying down my wings.
This remnant of heritage
now harshly on me, sings.

Making me loose my own,
increasing nothing but my woe.
How shall I respect all these
When nothing but sorrows, they sow.

Yeah, these rules,
ones which resound in each voice.
How shall they approve of me
One, who does not obey the "right" choice.

love

Love.

Well, they say it surrounds you. Its in the Air. Its something that we all wanna have. Its something we all aspire to achieve. Love here means that sublime, surreal (wow, that happens to be some familiar territory), supple, ethereal and blissful feeling. The feeling that makes us comfortable. The feeling which helps us to reach out the depths of our efficiency. The feeling which states that no matter what the world thinks of you, no matter who you are dubbed as, no matter how you come across, no matter what you have achieved, there is someone around who is always be the one smiling for you. This someone can be from the group consisting of your parents, your friends, brothers or sisters or maybe your sweetheart. The important aspect is that if this someone elicits the same feelings that I described above, then its your responsibility that you make them stayin your life.

Love, because of its such specific characteristics, like bein sublime, has also many deathtraps involved around it. We often fall in love "at face value". The kind of love, that a guy gets for a girl in his class, wherein the only thing which drives the person is Love. Rationality is at that time, the most common thing in the realms of unused senses. Well, we all go through that phase. We get "in awe" of that chosen one and forget to use our head. We forget to find out the very basic goodness that is required in our "Love" which can help us to stay with them for the rest of our lives. We have to search for this "good" in our love. Coz there would always be times when love would be stretched. Times when it would be easier to give up. Times when we would doubt our intimate feelings. At such times, its this "good" in our idol, that would help us to stay around. To not give up. To work out for being with her/him.

There are instances all around. People falling in love for the wrong person. Do fall in love. Its always a learning lesson. If you are successful, if you are able to achieve the love from your love-interest, then there is nothing like that. But many a times, people are fooled by the ones whom we love. When we are taken for granted. When we are just a speck in their life, which whenever they want, can observe, play or move around. And at other times, we are just secluded in the junkyards of their memory. Beware....friends just BEWARE. Love should never be taken as a weakness. Rise up. Stand. Show that love is something that gives strength. Love might be the purest feeling around, but dont under estimate the power of its vengeance. Show that to the world.

I think i have said enough on this topic of love. Maybe there is still more to come. Would after all keep writing. Before going take this quote :

Dont let go too soon, dont hang on too long.

Do keep me posted,

yours LOVingly,

j.

that day in the park

Walking around
I met her in the park.
Those beautiful eyes
That voice like a lark.

Smiling with her pals
She looked, such a wonder.
Happiness all around her
She’d force even God, to ponder.

Gazing at her, I found
What bliss in world, meant.
This should be that very angel
For me, whom God must have sent.

No sins shall have touched her
No vices must she have borne.
Such was my dream
In moments, that was torn.

But then I realized
Just in that park.
All that glitters is not gold
Every beauty hides an ugliness, stark.

I didn’t give much thought
Kept my feelings and walked out.
I had lost much for such a thing called Love
And would not let the monster again sprout.

If it shall be my destiny
She shall come along,
No use making an effort
No use writing for her a song.

I’d wait, yes, I’d wait,
For her, just in this park.
Lets see, when comes the light
In my life, which is so dark.

wo....now that happens again!!!!

The day is 12th march, 2006.

And there are two news items which tend to peek out of all the news of the day, in the quite realms of my room, at the end of the day. Here are the two links for all of you out there...

http://english.aljazeera.net/NR/exeres/702946D3-8A83-4C52-8512-7AD35AA69E47.htm

and

http://content-usa.cricinfo.com/rsavaus/content/current/story/240507.html.

Now what is the underlying theme to both the above articles. For some of you like me, who are quite conservative about the use of energy required to see the links, let me first give a summary. The former article is a news post of al-jazeera online wherein the reason of death of the great tyrant Slobodan Milosevic has been speculated as that of a rogue drug ingestion. The latter is the bulletin post on cricinfo.com regarding the manner in which South Africa was able to chase successfully the highest ODI score till then of 434 ( a number which when I first saw, gave me an impression of being a rare "typo" on the net ).

I know it would be extremely hard to try and find any underlying thread of rationality between these two news but then since nowadays, the lonely haven of my room, has been quite the stimulus for being all the more irrational that I am, I did find something common.

• Both the news tend to point the fact that how "Power" in all its ethereal sense is destroyed over a span of time.
  
• When Milosevic came in power, in erstwhile Serbia ( I am using the word 'ertswhile' because after the war, there is sparsely anything to be called as a country ), the one thing which he did with utmost dedication was the killing of muslims. He was the reason why the over jingoistic western media, which forever tries hard to increase the load on a lexicographer, coined the term "Ethnic Cleansing".
  
• For all those who find the word very similar to some tagline of an HLL product, let me tell you all that its one of the worst things to be ever witness too ( am saying coz I had the misfortune to see something similar and still come out alive, since I hail from Gujarat....aka Narendra Modi's serbia).
  
• The underlying psyche of being the supreme ruler does tend to make people over zealous about the fact that they cannot be brought to book for this. Though all the while, there has been evidence sprinkled over history , that such acts have seldom gone unpublished or unpunished. But then they rightly say " absolute power corrupts absolutely". Milosevic was ultimately brought to book when Nato and USA ( another power and mischief monger ) did try to reign in the civil strife that was prevalent in the regions of what was now left of Yugoslavia.
  
• Milosevic died in a cell while under going trial for war crimes in international court of justice. An apt end to a saga riddled with blood. Afterall, which one of the publicity seeking leader would love to die in a cell, all the more closer to the roots of the civilization that they did defy.

• Now after this lengthy discourse on the dastard of a person, let me come to cricket. Well, to say the least, this Australia V/s South Africa match would remain etched in my memory for long and it was an honour in being a witness to the same.
  
• What did the match indicate? To me it seemed like even God was tired of seeing the clinical supremacy that Australia has brought into the game of cricket.
  
• The team which defined new meaning to professionalism in cricket at least in the last decade, had fallen twice in an year, to arch rivals. First, they lost the Ashes and then this. It was pleasing to see that now there would some even distribution of power, in the cricketing field, which otherwise had been more of a talk to decide who was the second best. South Africa, branded as perennial "chokers", just didnt look like an outfit they have always been. To be able to chase such a mammoth total and that too against the team like aussies, looked like david V/s goliath battle. But little did it seem that in the end , God does favour david. And so here He did it too.
  
• Absolute power of the kangaroos had been destroyed by the Proteas. Power did change hands here. Just like milosevic, that i illustrated above, Aussies have been dubbed, sometimes indirectly in there own words, as "Power personified". But the fort did fall.
  
• I know some of my peers would argue that its just one game and aussies still rule the game. But then that is what people said when they lost the ashes. Well, floodgates of failures, of winners, are hard to open but once the water does start trickling, remember...they are hard to close too.

I know i have said and written a lot here which for any busy person would not form the flavour of reading. But then i did say in my first post that, this space is just for venting off my inner feelings.

Thanks a lot to all those who did read. Do ponder on the above points.

Till then, take care,
j.

why the name?

I had to start one day.

Obviously, it could not have come any bit late.
The encircling chaos, rousing uneasiness and gory silence. Well, thats the premise that sometimes our mind has and it has to vent out its inner self. And for that, yeah for that purpose only, I have started this endaevour. Yep, blogging.
I have been a "late entrant", as the psychedelic marketing grads around me would tag, in this field of blogging. But let me remind a fact at this point of time, that this effort is not to be shared with the people around me, that is my college mates, etc. This would be more of a launchpad for me to scale the worldly heights (see, just mention the name launchpad and i am getting jittery coz of my lookalike disney character).
The agenda of information to be put up on this blog would be pretty simple. Things I feel to let out would be posted here but this link will rarely be shared with more than 5 people.
Enough of saying all the crap till now. Lets test this stuff of posting.
Keeping you updated about all this,
urs,
j.